Introduction

The Zengain UI has been designed to be as simple and easy to use as possible.

We use literal icons, traffic light concepts, simple charts, directional arrows, and clean layouts so you can start with little to no training - we hope you will start being able to leverage the insights right away.

The flows have also been designed to mimic typical sales and CS tasks and requirements, again so that getting around and finding those insights is no hassle.

Customer Lifecycle Management

We map the UI and the left-hand menu to typical customer lifecycle metrics and stages:

Lifecycle stage	Zengain module
Acquisition	Acquire module
Onboarding	Adopt module
Engagement/Activation	Adopt module
Retention	Retain module
Expansion	Grow module
Renewal	Retain module
Loyalty/Advocacy	Retain module
Win back lost/churn	Reactivate module

1. Acquire module - Convert more trials into business won.

2. Adopt module - Ensure fast time-to-value when onboarding customers.

3. Retain module - Stop churn with super-early warnings.

4. Grow module - Increase revenue from existing accounts.

5. Reactivate module - Generate revenue from lost customers and trials.

We hope you love it - please give us feedback here with any ideas, improvements, or feature requests.