Key feature usage
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Last updated
Was this helpful?
Zengain allows you to easily see who is using your "key features", showcasing your product vs the competition during a trial and again when you onboard them. It's critical that the user fully sees the value of your offering to close more deals and to deliver value quickly once sold.
Goal
Beat the competition.
Details
Track every user, ensure they use your key features, and remediate if they don't.
Outcome
Close more deals.
Tracking which key features prospects use during a trial is crucial for winning against the competition. Out of all available features, certain ones are your differentiators-the capabilities that set your product apart and directly address the prospect's most important needs. By monitoring adoption of these specific features, you can:
Guide prospects to value: You ensure they experience the features most likely to impress them and solve their pain points, making your solution stand out in their evaluation process.
Tailor support and messaging: Understanding which features are being used allows you to provide targeted guidance, answer relevant questions, and highlight benefits that matter most to the prospect.
Gather actionable insights: Tracking feature usage gives your team valuable data on what resonates with prospects, helping refine your sales approach and product positioning.
If prospects don't use your key features during their evaluation, several negative consequences can occur:
Missed differentiation: They may not see what makes your product better than competitors, increasing the risk of choosing another solution.
Lower perceived value: Without experiencing your product's full potential, prospects might view it as less capable or relevant to their needs.
Reduced conversion rates: Lack of engagement with critical features often leads to lower satisfaction and a higher likelihood of dropping out before purchase.
In short, tracking and driving adoption of your most important features during a trial is essential for demonstrating your product's unique value, influencing the buying decision, and closing more deals. If prospects miss these features, you risk losing to competitors who better showcase their strengths.
