Trial countdown
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Last updated
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Zengain makes it easy to see who's in a trial and when that trial ends - allowing focus on those with little time left, ensuring they maximize the opportunity in time.
It allows the sales team to understand intimately what each contact is doing in a trial and to focus on the hot ones or heat up the laggards while they have time before the trial ends. It's very easy to rely on drip emails and the occasional call to close trials—the best sales team will offer a "white glove" service to each individual on a trial to ensure they use key features and see the value compared to the competition.
Goal
Close more trials.
Details
Now, the sales team can easily focus on every user in the buying committee during a trial and ensure they get the most from the experience.
Outcome
More revenue, more deals closed.
Every day counts when a customer is in a trial with a countdown. Monitoring trial activity closely is crucial to ensure the buying committee is engaged and truly experiencing your solution’s value within the short evaluation window.
Maximize Engagement: By tracking usage in real time, you can quickly identify whether key stakeholders are logging in and exploring important features. This allows you to reach out and encourage participation before the trial ends proactively.
Focus Your Efforts: Usage analytics help you spot high-engaged users (potential champions) and low-engaged users (who may need extra support or reminders). This targeted approach ensures you’re investing your time where it will have the greatest impact on the decision process.
Drive Decisions: A well-managed trial increases the likelihood that the buying committee will see enough value to move forward, rather than letting the trial expire without a decision.
In summary: Watching trials closely allows you to engage the right people, address low usage early, and make sure the short trial window leads to a successful conversion-not a missed opportunity.
