Outreach when live

Zengain gives your team another superpower, getting the customer to talk to you and the ideal time to connect. Timing is everything, and in a busy world, knowing exactly when to reach out and also doing so with some context ("I noticed you were using this feature in our product today...") will help you engage and close more deals.

Zengain highlights those who are live within the hour (flashing green) or in the last day (brown) live icons so you can use this data along with their engagement activity to reach out and get a response.

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Goal	Close more deals.
Details	Breaking the barriers down to connection and having relevant conversations will help close more deals.
Outcome	Grow revenue, close more deals.

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Prospects often don't answer emails or calls simply because your outreach isn't arriving at the right moment or in the proper context. Timing and relevance are critical in sales engagement. If your message reaches a prospect when your product or solution isn't at the top of their mind, they're far less likely to respond - they may be busy, distracted, or not see the immediate value in engaging with you.

However, when you know a prospect is actively using your product or has recently engaged, your outreach becomes highly relevant and timely. Contacting them when your solution is fresh in their mind increases the likelihood they'll answer your call or reply to your email, because you're connecting at a moment of genuine interest or need. This context allows you to have more meaningful conversations, address their real-time questions, and influence their decision-making process while their attention is focused on your offering.

Data shows buyers are most responsive shortly after engaging with your product or content - conversion rates drop sharply as time passes. By monitoring usage and reaching out when engagement is high, you maximize your chances of getting a response and moving the deal forward.

In short, sales success isn't just about persistence—it's about contacting the right person at the right time in the right context.