Who did what, when?
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Zengain superpowers the sales team by allowing them to have their own data source that's easy to understand and highly actionable. A high-speed sales team has full control of their accounts, the buying committee, and what's going on—tools like Zengain allow them to understand events in real time and act to maximize the likelihood of a sale closing.
Goal
Empower the sales team with data.
Details
Now the sales team can see in real-time who does what, or doesn't do an action, when, and gives them the power to manage a sale proactively.
Outcome
More closed deals.
For an account manager, understanding the events, people, processes, and timing behind every deal is essential for effective sales management. Having actionable usage analytics directly at your fingertips-rather than waiting for data from others-gives you a significant edge.
Events: You can see precisely when key activities happen, such as feature adoption or spikes in usage, allowing you to engage at the right moments.
People: You’ll know the most active users and stakeholders, so you can tailor your outreach and build relationships with the right contacts.
Processes: Real-time analytics reveal how your solution fits into the customer’s workflow, helping you identify pain points, gaps, or expansion opportunities.
Timing: With instant access to data, you can act quickly, whether it’s to address an issue, propose an upsell, or support a renewal, without waiting for someone else to pull reports.
In summary: When account managers have direct access to actionable analytics, they can proactively manage the sales process, respond to customer needs faster, and drive deals forward confidently and precisely. This agility is key to winning in a competitive B2B environment.
