Who's the buying committee

Zengain allows you to understand buying dynamics better, often with simple and subtle data points that come together to give a clearer picture of how to win a deal. For example, it provides the contacts' business title, background, contact details, activity, and usage levels. In addition, you can mark each contact to call them out as a decision maker, etc. Combining these points allows for more focused efforts to control and win B2B deals.

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Goal	Close more deals.
Details	Understanding buying dynamics better will help the sales team close more business.
Outcome	Grow revenue.

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Tracking and collecting extra data, such as title, background information from tools like ZenAgent, and activity history, on each contact within an account is crucial for understanding how they influence the buying committee and for closing more deals.

Knowing a contact's title helps you pinpoint their likely role in decision-making, whether they are a key decision maker, influencer, champion, budget holder, or blocker. This clarity allows you to tailor your outreach and messaging to address their specific priorities and concerns, such as ROI for financial decision makers or technical details for IT stakeholders.

Background information, like career history or mutual connections surfaced by ZenAgent, gives you deeper insight into each person's motivations, pain points, and internal influence. This context helps you build rapport, personalize your approach, and anticipate objections or support within the committee.

Tracking activity - such as meetings attended, emails exchanged, and engagement with your content - reveals who is actively involved, who may champion your solution, and who might be disengaged or blocking progress. By monitoring these behaviors, you can focus your efforts on high-impact contacts, intervene early with blockers, and ensure key influencers are engaged at the right moments.

In summary, collecting and analyzing data on title, background, and activity empowers your sales team to map the buying committee accurately, understand each member's influence, and execute a targeted, effective engagement strategy that accelerates deal closure.