Reactivate

Reactivate Introduction

This article provides an overview of the Reactivate Dashboard, which is part of the Zengain Acquire/Retain module and focuses on re-engaging inactive customers and trials to drive revenue recovery and customer retention.

Reactivate Dashboard - Customers

This section explains how to use the dashboard to monitor inactive customers, identify reactivation opportunities, and track customer lifecycle status in detail.

How to Use Reactivate for Customer Success (CS)

Details how CS teams can leverage the Reactivate Dashboard to manage dormant accounts and improve customer engagement proactively.

Reactivate Dashboard - Trials

Focuses on tracking inactive trial users, allowing sales and CS to target these prospects for conversion and retention efforts.

How to Use Reactivate for Sales

Guides sales teams on using Reactivate data to prioritize outreach and turn inactive trials or customers into renewed revenue.

Reactivate Financial Sections

Covers how financial metrics like lost revenue, opportunity value, and recovery are tracked within Reactivate to measure business impact.

Reactivate Customer Filters

Describes filtering and segmentation options to narrow specific customer groups for targeted reactivation campaigns.

Reactivate Customer Detail

Provides insight into individual customer activity history and engagement details for personalized reactivation strategies.

Reactivate Contact Activity

Tracks direct interactions and customer touchpoints to monitor outreach success and next steps.

Update Customer or Trial Lost Reason

Allows users to record reasons for lost customers or trials, providing deeper analysis for future retention improvements.

Update Lost Opportunity Amount

Facilitates updating the financial impact of lost opportunities to prioritize recovery efforts better.