Key Product Milestones and Insights
How Key Product Milestones and insights work.
Zengain doesn’t treat every user action equally—instead, it recognizes that some activities are more important and should count extra toward customer engagement.
What Are Multiplying Factors?
Key Product Milestones (KPMs): These are critical events that show a user is finding real value in your product, like completing a training module or using a premium feature.
Every business can decide which user actions matter most (define KPMs).
When Zengain calculates daily scores, it multiplies the score of these milestone events by 4—so they “weigh” four times as much as regular actions.
Example:
A normal "FeatureUsage" event = 5 points.
If “FeatureUsage” is set as a KPM, each time a user triggers that event, they score 5 × 4 = 20 points.
Why This Matters
Focus on What Counts: Not all engagement is equal. Multiplying factors ensure the most meaningful actions (those that drive successful product use or indicate strong adoption) have extra influence on the overall score.
Spot Champions and Risks: Users who trigger many KPMs stand out as highly engaged. If someone’s score drops, it’s likely due to missing out on key milestones—important for retention.
Better Decisions: By amplifying these important events, customer teams quickly recognize who is ready for upsell, at risk, or a product “superuser.”
Example Event Scores Table
FeatureUsage
5
20
UserLogin
3
12
PageView
1
4
Custom Event
1
4
ApplicationStart/Stop
1
4
UserLogout
3
12
ElementClick
1
4
FormSubmit
2
8
FileDownload/Upload
2
8
Search
1
4
Only events marked as KPMs get the multiplication factor. All others contribute their base scores.
How This Improves Insights
Scores Reflect Business Value: If someone logs in often but never uses key features, their score will be lower than a user who hits every Key Product Milestone.
Prioritized Follow-Up: Customer-facing teams know exactly who should get attention—someone hitting many milestones is a priority for retention and growth.
Transparent Scoring: The clear multiplying factor (×4) makes it easy to understand why a user’s score is especially high (or low).
In summary, multiplying factors in Zengain help you measure what truly matters by giving much more “weight” to your most valuable user actions. This drives better engagement analytics and smarter customer strategies.
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