Reactivate Financial Sections

At the top of the page, Zengain displays key information to focus the team.

Unlike generic tools, Zengain is laser-focused on helping you and your revenue team identify, prioritize, and seize every sales opportunity.

In Reactivate, we break down the lost opportunities into two sections—this is both for focus and team dynamics. In many sales teams, the SDR/AE/Sales handles the trials, and the CS team handles the lost customers.

In the financial section, we are focused on the revenue opportunity we can win back. Both trials and customers present lost opportunity value highlighted, so you can see at a glance how much $ opportunity you have across all accounts or just your accounts.

Reactivate also focuses on those highly engaged before you lost them and how long it has been since that event - this allows a focus on the most likely win-back opportunities. The longer you leave these accounts, the less your chance of success.

Reactivate for Customers

The financial and engagement section: This shows four statistics:

1. Lost value across the churned customer list in the last 30 days

2. Recently churned customer in the last 7 days (focus feature)

3. No. Customers churned in the last 30 days who were highly engaged before they churned

4. No. Customers with churn risk in 30 days (retain link)

Each statistic, once clicked, enables filters and focuses the Lost Customers list on those customers.

How the numbers are calculated:

• Green

  • $<X> in opportunities to reactivate across <Y> churned customers in the last 30 days

  • where X is the sum of the ARR value of all unique customers that expired in the last 30 days

    • click activates filter 30-day Churn

• Red

  • <Y>

  • Customers recently churned

  • in the last 7 days

    • click activates filter 7-day Churn

• Orange

  • <Z>

  • Churned engaged customers

  • in the last 30 days

    • click activates filter 30-day Churn && Highly Engaged

• Blue goes to the retain module

  • <X> customers at churn risk with renewals due in the next 30 days

  • where X is sum of customers shown in RETAIN module with filters Upcoming Renewal

    • click takes to Retain module and activates filters Upcoming Renewal

---

Reactivate for Trials

The financial and engagement section: This shows four statistics:

1. Lost value across the churned prospects list in the last 30 days

2. Recently churned prospects in the last 7 days (focus feature)

3. No. Prospects churned in the last 30 days that were highly engaged before they churned

4. No. Prospects with churn risk in 7 days (acquire link)

Each statistic, once clicked, enables filters and focuses the Lost Trials list on those customers.

How the numbers are calculated:

• Green

  • $<X> in opportunities to reactivate across <Y> lost trials in the last 30 days

  • where X is the sum of the Opportunity $ value of all unique customers that expired in the last 30 days

    • click activates filter 30-day Churn

• Red

  • <Y>

  • Trials recently lost

  • in the last 7 days

    • click activates filter 7-day Churn

• Orange

  • <Z>

  • Engaged in trial customers lost

  • in the last 30 days

    • click activates filter 30-day Churn && Highly Engaged

• Blue goes to the acquire module

  • <X> trials at churn risk with expiry in the next 7 days

  • where X is sum of customers shown in ACQUIRE module with filters Ending Soon

    • click takes to Acquire module and activates filters Ending Soon