SaaS Applications

SaaS application licensing and entitlement management

Zentitle is built for pure SaaS vendors. Say goodbye to home-built admin panels for controlling your customers and hello to easy entitlement management. Zentitle is built to control large product portfolios with increasing numbers of SKUs. If you are growing by acquisition, Zentitle can act as the central system of record for all your offerings and be pivotal in achieving smooth, error-free workflows from order to fulfillment and beyond.

A SaaS company typically has an order entry process, whether through Salesforce, Dynamics, e-commerce, or other platforms. This process needs to communicate what plan, features, and license expiration details the SaaS application should enforce.

We've seen different approaches to this. Sometimes, applications query the CRM directly (like Salesforce), but CRMs aren't designed to be systems of record for tracking entitlements through lifecycle changes. More commonly, SaaS vendors build an admin console into their application, allowing customer success or sales operations teams to manually create accounts and set permissions.

Zentitle improves this by acting as a central system of record. As orders are fulfilled, they flow into Zentitle, which creates appropriate entitlements and enables specific features. Your application then takes its cues from the Zen Title cloud to enforce subscription terms and features.

This gives you an abstraction layer—your application enforces policies based on customer entitlements, without knowing about specific go-to-market approaches, plans, or trials.

Zentitle offers several key benefits for SaaS companies:

  • Powerful APIs for back-office integration, enabling order fulfillment and usage tracking

  • Role-based access control lets you specify exactly who can view and manage customer information

  • Comprehensive audit trails and lifecycle management—recording who made changes, when, and why

  • Full customer account history with the ability to revert changes

  • Easy subscription management for renewals, adding seats, and modifying entitlements

  • Robust reporting capabilities to track expiring accounts, enabled features, and feature usage

  • API-driven automation for streamlined order-to-cash processes

This creates a complete tech stack that integrates with your back office, removes the burden from developers to understand business models, and provides a central view for stakeholders to track customer entitlements and organizational obligations.

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