SaaS Applications

SaaS application licensing and entitlement management

Zentitle is built for pure SaaS vendors. Say goodbye to home-built admin panels for controlling your customers and hello to easy entitlement management. Zentitle is designed to manage large product portfolios with growing numbers of SKUs. If you are growing through acquisition, Zentitle can serve as the central system of record for all your offerings and play a pivotal role in achieving smooth, error-free workflows from order to fulfillment and beyond.

A SaaS company typically has an order entry process, whether through Salesforce, Dynamics, e-commerce platforms, or other systems. This process needs to communicate what plan, features, and license expiration details the SaaS application should enforce.

We've seen different approaches to this. Sometimes, applications query the CRM directly (like Salesforce), but CRMs aren't designed to be systems of record for tracking entitlements through lifecycle changes. More commonly, SaaS vendors integrate an admin console into their application, enabling customer success or sales operations teams to create accounts and assign permissions manually.

Zentitle improves this by acting as a central system of record. As orders are fulfilled, they are processed in Zentitle, which creates the appropriate entitlements and enables specific features. Your application then takes its cues from the Zen Title cloud to enforce subscription terms and features.

This provides an abstraction layer—your application enforces policies based on customer entitlements, without needing to know about specific go-to-market approaches, plans, or trials.

Zentitle offers several key benefits for SaaS companies:

• Powerful APIs for back-office integration, enabling order fulfillment and usage tracking

• Role-based access control lets you specify exactly who can view and manage customer information

• Comprehensive audit trails and lifecycle management—recording who made changes, when, and why

• Full customer account history with the ability to revert changes

• Easy subscription management for renewals, adding seats, and modifying entitlements

• Robust reporting capabilities to track expiring accounts, enabled features, and feature usage

• API-driven automation for streamlined order-to-cash processes

This creates a complete tech stack that integrates with your back office, removes the burden from developers to understand business models, and provides a central view for stakeholders to track customer entitlements and organizational obligations.

Let's jump on a call and discuss how we can help, get in touch with your account manager today → Setup a 1:1 discussion