Zentitle and M&A deals

We work with companies of all sizes, from two-person startups to large-scale enterprises. One use case that's becoming increasingly strategic is the use of Zentitle within M&A environments. The typical scenario involves a large company growing rapidly through acquisitions and making various tuck-in investments.

Having been on both the buy and sell sides of M&A, I know that achieving a unified view is one of the key initial integration tasks. This typically starts with financial systems to get an overview of collective business revenues. Another crucial aspect is driving deal synergies—every M&A deal suggests opportunities for upselling new products to the existing customer base and cross-selling between portfolios.

To capitalize on these synergies, you need a harmonized, unified view of your portfolio. This is where entitlement management becomes critical. You need a consistent approach to managing rights to provide this unified view.

A major advantage of using Zentitle as your centralized entitlement management hub is its ability to integrate with multiple systems. Even if you're still operating different order entry and processing systems that haven't been unified yet, you can consolidate everything in Zentitle. This gives you a single system of record with a unified view of all rights, obligations, customers, and purchase history in one centralized place, accessible to all authorized team members.

This comprehensive view enables the entire team to track rights, obligations, and the effectiveness of cross-sells and upsells. For large organizations engaged in frequent M&A activities who want to offer a harmonized portfolio to their customers, implementing Zentitle as a core component provides the essential leverage needed.