Renewals (Customer Success) Management

One of the key aspects in any software company's business is handling renewals and getting clear visibility into how customers are using the licenses you sold them a year ago. Zen Title can be a renewals team's best friend by acting as an early warning indicator.

For example, let's say you sold a customer 100 concurrent seats. By analyzing their usage over the past 6–12 months, you might see that they started strong, using almost full capacity, but usage has waned over time. This early warning signal suggests you may face challenges at renewal time—will they renew at all, or reduce their seat count?

Having good visibility well ahead of renewal is critically important. On the flip side, you may identify customers making additional use through overdraft licenses, exceeding their licensed amount. This historical data becomes valuable input for renewal conversations: "It looks like you're making great use of the software above capacity—shall we renew at 120 or 150 licenses?"

Similarly, with brand new accounts that may start small with just 20 seats, you might see consistent growth over time. This shows better penetration into the account—more use, more time spent, and more value derived from the software. This enables fact-based conversations about increasing their seat count at renewal.

You can even provide these same visualizations to your customers through our end-user portal. This allows them to analyze their own usage and recognize when they're growing beyond their purchased licenses, helping them budget for a higher tier next time. This makes Zen Title and renewals a perfect match, arming you with clear usage trends to inform your renewal conversations.